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Giorgio Armani fashion brand represents the chic luxury of Italian style. Armani established the Fashion House in 1975 together with Sergio Galeotti when the capital of the company was only 10,000 dollars. Being over two decades on the market, the company has developed into flourishing brand, and now has about five thousand employees with factories located all over the world. 13 factories work for Armani brand. Armani Casa (casa is home in Italian) collection includes all necessary essentials – this is a high-quality and expensive home collection. The pieces from this collection are sold in the most chic boutiques of the luxurious central districts. There is also Armani Collezioni line, which is in the same price category. Alongside with them, there are Armani Exchange, Armani Jeans and Emporio Armani Lines. Armani Exchange, which is aimed at young people, is very popular fashion line. Armani Jeans is a collection of denim clothing, created in 1981. As far its design is concerned, these clothes are not of simple type, feature as a rule bigger logos than clothing pieces from other collections and of more various colors. Armani brand is appealing for the representatives of different ages and embraces different spheres: from the famous fragrance Armani Code to co-branding technology projects with Samsung Company.
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